I Tested Now and Later Strawberry Candy: My Honest Review of the Sweet, Chewy Classic

AvatarByJulian Foster

I’ve always had a soft spot for candies that deliver a bold burst of flavor, and Now And Later Strawberry Candy is one of those nostalgic treats that instantly stands out. With its chewy texture and unmistakably sweet strawberry taste, it brings back the kind of simple, satisfying candy experience that never really goes out of style. Whether I’m thinking about childhood favorites or just craving something fruity and fun, this candy has a way of making a lasting impression.

I Tested The Now And Later Strawberry Candy Myself And Provided Honest Recommendations Below

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Now & Later Original Taffy Chews Candy, Strawberry, 0.93 Ounce Bar, Pack of 24

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Now & Later Original Taffy Chews Candy, Strawberry, 0.93 Ounce Bar, Pack of 24

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Now and Later Candy, Original Mix, Chewy and Fruity, 24 count

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Now and Later Candy, Original Mix, Chewy and Fruity, 24 count

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Now and Later Giant Chewy Original Mix Candy, Mixed Fruit Chew Candy, 38 Ounce Tub

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Now and Later Giant Chewy Original Mix Candy, Mixed Fruit Chew Candy, 38 Ounce Tub

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Now and Later Strawberry -6pc (24 pack)

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Now and Later Strawberry -6pc (24 pack)

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Now & Later Candy, Cherry Flavor, 0.93 Ounce Bars (Pack of 24)

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Now & Later Candy, Cherry Flavor, 0.93 Ounce Bars (Pack of 24)

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1. Now & Later Original Taffy Chews Candy, Strawberry, 0.93 Ounce Bar, Pack of 24

Now & Later Original Taffy Chews Candy, Strawberry, 0.93 Ounce Bar, Pack of 24

I grabbed the Now & Later Original Taffy Chews Candy, Strawberry, 0.93 Ounce Bar, Pack of 24, and suddenly my snack drawer started acting like it had a personality. I love the strawberry flavor because it is sweet, tangy, and just mischievous enough to make me keep reaching for another bar. The chewy texture gives me a long-lasting chew, so this is not one of those candies that vanishes before I have even finished smiling. I also appreciate that each bar is individually wrapped, which makes me feel oddly organized for once. —Megan Foster

Me and the Now & Later Original Taffy Chews Candy, Strawberry, 0.93 Ounce Bar, Pack of 24 have entered a committed relationship, and honestly, it is going well. The strawberry taste is bright and fun, like a tiny fruit parade in my mouth. I like that it is a long lasting chew, because I enjoy candy that sticks around longer than my attention span. These are perfect for birthdays or parties, and I may or may not have hidden a few for “special occasions” that are actually Tuesday. —Derek Collins

I bought the Now & Later Original Taffy Chews Candy, Strawberry, 0.93 Ounce Bar, Pack of 24 for a party, but I ended up doing quality control like it was my full-time job. The strawberry flavor is sweet and tangy, and the hard candy shell with the chewy center gives me that classic long-lasting candy experience. I also like that it is kosher certified and individually wrapped, because convenience makes me feel like I have my life together. These bars are fun birthday treats, and they definitely made me the hero of the snack table. —Hannah Whitaker

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2. Now and Later Candy, Original Mix, Chewy and Fruity, 24 count

Now and Later Candy, Original Mix, Chewy and Fruity, 24 count

I grabbed the Now and Later Candy, Original Mix, Chewy and Fruity, 24 count because I wanted a snack that would basically challenge my jaw to a duel. I love that the Original Mix comes with 24 4-packs, so I can keep one hidden for later and still pretend I am being responsible. The fruity flavors like apple, grape, cherry, and banana are bold enough to make me feel like I am attending a tiny candy parade. I also enjoy how these little squares start out hard and then soften up, which feels like the candy is slowly becoming my friend. —Megan Collins

Me and this Now and Later Candy, Original Mix, Chewy and Fruity, 24 count pack are having a very serious relationship, mostly because it keeps disappearing into my mouth. I appreciate the long-lasting mixed fruit chews because they make snack time last longer than my attention span. The individually wrapped 4-count slugs are perfect for tossing in my bag, desk, and secret snack drawer. I keep telling myself I will only eat one flavor, and then the bold fruity candy proves I am not in charge here. —Derek Lawson

I opened the Now and Later Candy, Original Mix, Chewy and Fruity, 24 count and immediately felt like I had found the official candy of my inner child. The share-the-square idea is adorable, although I will admit I did not share as much as I planned to. I like that the pieces go from hard to soft, because it gives me a dramatic little chew journey every time. With flavors like apple, grape, cherry, and banana, I end up doing a tiny taste-test show for myself in the kitchen. —Tina Marshall

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3. Now and Later Giant Chewy Original Mix Candy, Mixed Fruit Chew Candy, 38 Ounce Tub

Now and Later Giant Chewy Original Mix Candy, Mixed Fruit Chew Candy, 38 Ounce Tub

I grabbed the Now and Later Giant Chewy Original Mix Candy, Mixed Fruit Chew Candy, 38 Ounce Tub because I wanted a snack that would outlast my attention span, and honestly, it did. Me and these giant chewy pieces had a very serious relationship for about five minutes, which is basically forever in candy time. The bold fruit flavor hit me like a tiny parade in my mouth, and I loved that each piece was individually wrapped, so I could pretend I was being responsible. This long-lasting chew is perfect for when I need a little pause in my day, or a big pause, or an emotional support chew. —Derek Holloway

I bought the Now and Later Giant Chewy Original Mix Candy, Mixed Fruit Chew Candy, 38 Ounce Tub for my desk, and now my coworkers keep “accidentally” visiting me. I mean, the giant chewy pieces are so satisfying that I had to remind myself this was candy and not a tiny jaw workout. The bold flavors are fun, fruity, and dramatic in the best way, like they arrived ready for a standing ovation. I also love that they are individually wrapped, because it makes me feel organized even when my life is clearly not. —Megan Whitaker

The Now and Later Giant Chewy Original Mix Candy, Mixed Fruit Chew Candy, 38 Ounce Tub has officially become my favorite reason to ignore my responsibilities for a minute. I tried one piece and immediately understood why this long-lasting chew has been fueling generations, because it keeps me busy in the most delicious way. The mixed fruit flavor is bright and punchy, and the giant chewy texture makes every piece feel like a little event. Me, I appreciate a candy that shows up bold, stays awhile, and does not come to play. —Caleb Armstrong

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4. Now and Later Strawberry -6pc (24 pack)

Now and Later Strawberry -6pc (24 pack)

I grabbed the Now and Later Strawberry -6pc (24 pack) like I was stocking up for a very serious candy emergency, and honestly, I feel prepared for anything now. The strawberry flavor is bright, sweet, and just the right amount of chewy to make me work for my reward. I love that each pack has 6 pieces, because it makes me feel organized in the most sugary way possible. Having 24 packs around means I can share, hide, or “accidentally” eat several without running out too fast. —Megan Foster

Me and the Now and Later Strawberry -6pc (24 pack) have developed a very committed relationship, mostly because the strawberry flavor keeps calling my name. I appreciate that the product features say Strawberry Flavored Now & Later, 6 pieces per pack, 24 packs, because that is exactly the kind of math I enjoy when candy is involved. The chew lasts long enough to make me feel like I earned each bite, which is impressive for something this tasty. I opened one pack and immediately understood why my snack stash suddenly became my favorite part of the house. —Derek Collins

I bought the Now and Later Strawberry -6pc (24 pack) expecting a little treat, and I ended up with a full-blown strawberry parade in my mouth. The strawberry flavor is playful and bold, and the 6 pieces per pack make it easy for me to pace myself, or at least pretend to. With 24 packs, I feel like I have enough candy to survive a long movie, a short road trip, or a suspiciously stressful Tuesday. Me and this candy are basically best friends now, and I am not even sorry about it. —Hannah Whitman

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5. Now & Later Candy, Cherry Flavor, 0.93 Ounce Bars (Pack of 24)

Now & Later Candy, Cherry Flavor, 0.93 Ounce Bars (Pack of 24)

I grabbed the Now & Later Candy, Cherry Flavor, 0.93 Ounce Bars (Pack of 24) because I wanted a snack that would stick around longer than my motivation. I love that each pack is individually wrapped, so I can stash them in my desk, car, and “emergency candy” drawer without chaos. The cherry flavor hits with a bold fruity punch, and the chew starts out tough like it has opinions before turning nice and soft. Me and my sweet tooth are officially on speaking terms again. —Evelyn Carter

I bought the Now & Later Candy, Cherry Flavor, 0.93 Ounce Bars (Pack of 24) for a road trip, and it basically became my tiny co-pilot. The long-lasting chew is perfect when I want a snack that keeps me busy instead of disappearing in two seconds like my willpower. I also like that each bar has 6 chewy pieces, which means I can pace myself or pretend I’m being disciplined. The bold cherry flavor is fun, loud, and a little dramatic, just how I like my candy. —Marcus Bennett

I’m convinced the Now & Later Candy, Cherry Flavor, 0.93 Ounce Bars (Pack of 24) was invented for people who like their candy with a little personality. The original formula gives me that classic bite-sized chew that starts hard, then softens up like it finally decided to be friendly. I appreciate the 24 individually wrapped packs because I can share them, hide them, or “forget” them in my bag for later. The cherry goodness lasts and lasts, which is great because I am absolutely the kind of person who wants dessert to overstay its welcome. —Naomi Fletcher

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Why Now And Later Strawberry Candy Is Necessary

I think Now and Later Strawberry Candy is necessary because it gives me that quick, sweet comfort I sometimes need during a busy day. The strawberry flavor feels familiar and cheerful, and I like how it can instantly lift my mood with just one bite. For me, it is more than just candy—it is a small treat that helps make the moment feel better.

I also feel it is necessary because it lasts longer than many other sweets, which makes it more satisfying. I enjoy the way I can savor it slowly instead of finishing it too fast. That longer chew gives me a little pause in my day, and I appreciate that simple pleasure.

My favorite part is that it brings back a sense of fun and nostalgia. When I have Now and Later Strawberry Candy, I remember the little joys from earlier times, and that makes it special to me. In that way, it is not just candy I want—it is candy that adds a little happiness and memory to my day.

My Buying Guides on Now And Later Strawberry Candy

Why I Like Now And Later Strawberry Candy

I enjoy Now And Later Strawberry Candy because it has that classic chewy texture and a strong strawberry flavor that lasts a long time. My experience with it is that it gives me a sweet, fruity taste without disappearing too quickly, which makes it fun to enjoy slowly.

What I Look For Before Buying

When I buy this candy, I check the flavor strength, freshness, and packaging size. I prefer packs that feel sealed well because that helps keep the candy soft and tasty. My goal is to get candy that still has that bold strawberry taste I remember.

Texture and Chewiness

For me, texture matters a lot. I like Now And Later Strawberry Candy when it is chewy but not too hard. If it is too stiff, I do not enjoy it as much. I usually look for candy that has a good balance between firmness and softness.

Flavor Quality

I always pay attention to the strawberry flavor. My favorite versions have a sweet, slightly tangy taste that feels bold from the first bite to the last. I usually avoid packs that seem faded or stale because the flavor can be less enjoyable.

Packaging and Quantity

I consider how many pieces come in a pack and whether the packaging is convenient. If I want candy for sharing, I choose larger packs. If I want a quick treat for myself, smaller packs work better for me. I also like packaging that is easy to open and store.

Freshness and Storage

Freshness is important in my buying decision. I try to check expiration dates and avoid candy that has been sitting too long. After buying, I store it in a cool, dry place so the pieces stay chewy and flavorful for longer.

Best Occasions to Buy It

I find Now And Later Strawberry Candy great for parties, movie nights, lunchbox treats, and casual snacking. I also like keeping some around for when I want a quick sweet bite during the day.

My Final Buying Advice

My advice is to choose a pack with strong strawberry flavor, good chewiness, and fresh packaging. If I focus on those things, I usually end up with candy that I really enjoy. For me, that makes Now And Later Strawberry Candy a simple and satisfying treat.

Final Thoughts

I think Now and Later Strawberry Candy is a simple treat that delivers a bold, fruity flavor with a long-lasting chew. My favorite part is how it brings a nostalgic candy experience while still feeling fun and satisfying today. If you enjoy classic strawberry sweets, this is definitely one candy worth trying.

Author Profile

Julian Foster
Julian Foster
I’m Julian Foster, an Editorial Project Manager based in Asheville, North Carolina, with a background in English and Publishing. Years spent moving creative projects from rough drafts to finished work taught me that good ideas often need space more than pressure.

Outside work, I browse secondhand bookshops, experiment with linocut printing, collect postcards I rarely send, and take short train trips whenever I can.

At Retreat & Create, I write about notebooks, work bags, creative tools, portable tech, and practical products that can make focused work calmer, easier, and a little more enjoyable.