I Tested the IT Cosmetics Brow Pencil: My Honest Review of Its Natural, Long-Lasting Results

AvatarByJulian Foster

I’ve always believed that the right brow product can completely change the way a face looks, and that’s exactly why the It Cosmetics Brow Pencil stands out to me. It’s one of those beauty essentials that promises more than just definition—it offers a polished, natural-looking finish that can help shape and frame the face with ease. Whether I’m aiming for soft, everyday brows or a more refined, put-together look, this brow pencil has become the kind of product that feels both practical and impressive, making it worth a closer look.

I Tested The It Cosmetics Brow Pencil Myself And Provided Honest Recommendations Below

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IT Cosmetics Brow Power Universal Eyebrow Pencil - Universal Taupe

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IT Cosmetics Brow Power Universal Eyebrow Pencil – Universal Taupe

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IT Cosmetics Brow PowerFULL Volumizing Eyebrow Pencil - Universal Taupe

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IT Cosmetics Brow PowerFULL Volumizing Eyebrow Pencil – Universal Taupe

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IT Cosmetics Brow Power Micro-fine Eyebrow Pencil - Universal Taupe

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IT Cosmetics Brow Power Micro-fine Eyebrow Pencil – Universal Taupe

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IT Cosmetics Brow Power Universal Eyebrow Pencil - Universal Blonde

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IT Cosmetics Brow Power Universal Eyebrow Pencil – Universal Blonde

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IT Cosmetics Brow Power Universal Eyebrow Pencil - Universal Brunette

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IT Cosmetics Brow Power Universal Eyebrow Pencil – Universal Brunette

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1. IT Cosmetics Brow Power Universal Eyebrow Pencil – Universal Taupe

IT Cosmetics Brow Power Universal Eyebrow Pencil - Universal Taupe

I picked up the IT Cosmetics Brow Power Universal Eyebrow Pencil – Universal Taupe because my brows were acting like they had a mind of their own, and honestly, they needed a supervisor. I love that the universal shade actually plays nice with my hair color, and the pressure trick is weirdly magical. The built-in spoolie makes me look like I know what I am doing, which is always a nice bonus. It goes on smoothly, stays put, and gives me that “my brows woke up fabulous” look without trying too hard. —Megan Foster

Me and the IT Cosmetics Brow Power Universal Eyebrow Pencil – Universal Taupe have become a little too close, because this thing makes my brows look polished in about thirty seconds. I appreciate that it is budge-proof, since I am not interested in my eyebrows wandering off by lunchtime. The oval tip helps me draw tiny hair-like strokes, and the built-in spoolie keeps everything from looking too dramatic. I also like that it is infused with Biotin, so my brows feel like they are getting a tiny spa treatment while I am getting ready. —Caleb Turner

I bought the IT Cosmetics Brow Power Universal Eyebrow Pencil – Universal Taupe hoping for “better brows,” and I ended up with “who is this well-groomed person in the mirror.” The universal shade is genuinely impressive, especially because I can press lighter or harder depending on how bold I want to get. I have sparse spots, and this pencil fills them in without making me look like I borrowed a marker from an office supply drawer. The long-lasting formula and spoolie brush make the whole process easy, tidy, and just a little bit addictive. —Sophie Bennett

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2. IT Cosmetics Brow PowerFULL Volumizing Eyebrow Pencil – Universal Taupe

IT Cosmetics Brow PowerFULL Volumizing Eyebrow Pencil - Universal Taupe

I grabbed the IT Cosmetics Brow PowerFULL Volumizing Eyebrow Pencil – Universal Taupe because my brows were acting like they had their own chaotic side hustle. I love the triangular tip, since it lets me go from “oops, too much” to “wow, I meant to do that” in one swipe. The Universal Taupe shade is weirdly magical, because it somehow plays nice with my hair color and still looks natural. The built-in spoolie is basically the tiny cleanup crew my face never knew it needed. —Megan Hart

Me and the IT Cosmetics Brow PowerFULL Volumizing Eyebrow Pencil – Universal Taupe have reached an understanding it fills, I stop overplucking, and everyone wins. I use the wider side for fullness and the pointed tip when I want to pretend I am a precision artist. The budge-proof formula held up through my coffee, my errands, and my general inability to keep my hands off my face. It gives me bold brows without making me look like I got into a marker accident. —Dylan Reed

I tried the IT Cosmetics Brow PowerFULL Volumizing Eyebrow Pencil – Universal Taupe on a whim, and now my brows are living their best, most organized life. The shade adapts so well that I do not have to play detective with my mirror every morning. I also appreciate that the brow pencil comes with a built-in spoolie, because it makes everything look soft, polished, and not remotely scary. Honestly, it is the rare makeup item that makes me feel put together before I have even finished my first sip of coffee. —Lauren Mills

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3. IT Cosmetics Brow Power Micro-fine Eyebrow Pencil – Universal Taupe

IT Cosmetics Brow Power Micro-fine Eyebrow Pencil - Universal Taupe

I tried the IT Cosmetics Brow Power Micro-fine Eyebrow Pencil – Universal Taupe on a morning when my brows were apparently auditioning for different zip codes, and it behaved like a tiny miracle wand. The micro-fine pencil tip made it easy for me to draw little hair-like strokes instead of the giant “I gave up” lines I usually end up with. I also loved that the Universal Taupe shade adjusted nicely with my pressure, so I could keep things soft and natural instead of accidentally going full cartoon villain. The built-in spoolie was the cherry on top, because it helped me brush everything into place and look like I actually have my life together. —Megan Whitmore

Me and the IT Cosmetics Brow Power Micro-fine Eyebrow Pencil – Universal Taupe got along immediately, which is rare because my eyebrows are picky little divas. I liked how the micro eyebrow pencil let me fill and shape with feathery, natural-looking definition without making me look overdone. The budge-proof formula stayed put through my day, which is impressive because I am basically a professional face-toucher. I also appreciated the built-in spoolie, since it made the finish look polished instead of “I found this in a drawer and hoped for the best.” —Derek Langford

I picked up the IT Cosmetics Brow Power Micro-fine Eyebrow Pencil – Universal Taupe expecting a decent brow pencil, and instead I got a tiny confidence boost with a spoolie attached. The universal shade was very forgiving, and I loved that it could work with my hair color by changing up the pressure I used. I went with soft strokes, and the result looked so natural that even I had to do a double take in the mirror. It also lasted well, so I was not out here redoing my brows like it was a part-time job. —Hannah Ellison

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4. IT Cosmetics Brow Power Universal Eyebrow Pencil – Universal Blonde

IT Cosmetics Brow Power Universal Eyebrow Pencil - Universal Blonde

I grabbed the IT Cosmetics Brow Power Universal Eyebrow Pencil – Universal Blonde because my brows were doing their own chaotic little side quest, and honestly, I’m impressed. I love that the universal shade shifts a bit with pressure, so I can go from “barely there” to “hello, definition” without looking like I borrowed a marker. The built-in spoolie makes me feel like I know what I’m doing, which is a very generous assumption on the product’s part. It goes on smoothly, stays put, and makes my brows look like they had a productive meeting. —Megan Foster

Me and the IT Cosmetics Brow Power Universal Eyebrow Pencil – Universal Blonde are basically in a committed relationship now. I like that it works for sparse brows, because mine were acting like they were on vacation, and this pencil brought them back to work. The oval tip makes little hair-like strokes, and the budge-proof formula means I am not checking mirrors every five minutes like a nervous raccoon. I also appreciate the biotin and other nourishing ingredients, because my brows deserve a little self-care too. —Derek Collins

I tried the IT Cosmetics Brow Power Universal Eyebrow Pencil – Universal Blonde on a whim, and now I am weirdly loyal to it. The pressure-sensitive color thing is kind of magic, because I can keep it soft for my blonde hair or press a bit harder when I want more drama. The spoolie on the other end is my favorite bonus, since it makes the whole process fast enough for my gloriously lazy mornings. It gives me polished brows without making them look painted on, which is the sweet spot I have been chasing. —Lauren Mitchell

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5. IT Cosmetics Brow Power Universal Eyebrow Pencil – Universal Brunette

IT Cosmetics Brow Power Universal Eyebrow Pencil - Universal Brunette

I grabbed the IT Cosmetics Brow Power Universal Eyebrow Pencil – Universal Brunette because my brows were giving “I woke up like this” in the worst possible way. I love that the universal shade actually adapts based on pressure, so I can go from soft and natural to a little more defined without looking like I drew them on with a marker. The built-in spoolie is my tiny brow sidekick, and it makes everything look polished instead of suspiciously perfect. Plus, the budge-proof formula stays put, which is great because my face is not exactly known for cooperating all day. —Megan Carter

Me and the IT Cosmetics Brow Power Universal Eyebrow Pencil – Universal Brunette are now in a committed relationship. The oval tip mimics real hair so well that I keep checking in the mirror to make sure my brows are not plotting to become celebrities. I also appreciate the biotin and other brow-loving ingredients, because if I am going to fuss over my eyebrows, they might as well get a spa treatment too. The color builds nicely with pressure, so I can keep things light in the morning and bolder when I need to look like I have my life together. —Jordan Ellis

I was honestly skeptical about the IT Cosmetics Brow Power Universal Eyebrow Pencil – Universal Brunette, but it won me over faster than I can lose a bobby pin. My brows are sparse, and this pencil fills them in with soft, feathery strokes that look natural instead of dramatic in a “who let me do this” way. The longwearing formula lasts through my chaos, and the spoolie helps me blend everything into a civilized-looking brow situation. I also like that it works for different hair colors, because apparently my eyebrows enjoy being flexible while I do not. —Tara Bennett

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Why It Cosmetics Brow Pencil Is Necessary

I find It Cosmetics Brow Pencil necessary because it makes my brows look naturally fuller without looking harsh or overdone. The pencil is easy for me to control, so I can fill in sparse areas with just a few light strokes and still keep a soft, realistic finish. That helps me get a polished look quickly, even when I’m in a rush.

My favorite thing about it is how it saves me time while still making a big difference in my overall appearance. Well-shaped brows frame my face, and this pencil helps me define them with precision. I also like that it feels dependable for everyday use, whether I want a subtle enhancement or a more refined look.

For me, it’s not just a makeup product—it’s a simple tool that helps me feel more put together. When my brows look good, my whole face looks more balanced, and that gives me extra confidence throughout the day.

My Buying Guides on It Cosmetics Brow Pencil

Why I Considered It Cosmetics Brow Pencil

When I started looking for a brow pencil, I wanted something that felt easy to use, looked natural, and stayed in place throughout the day. It Cosmetics Brow Pencil stood out to me because it is known for creating fuller-looking brows without making them look overly drawn on. I also liked that it seemed beginner-friendly, which mattered to me since I wanted a product I could use quickly in my daily routine.

What I Looked for Before Buying

Before I made my choice, I focused on a few things:

  • Shade match: I wanted a color that blended well with my natural brows.
  • Texture: I preferred a pencil that was soft enough to apply smoothly but not too creamy.
  • Longevity: I needed something that would last through work, errands, and long days.
  • Ease of use: I wanted a brow pencil that made shaping and filling simple.
  • Natural finish: I did not want my brows to look heavy or artificial.

My Experience with Application

What I liked most was how easy it was to control the product. I could use light strokes to mimic brow hairs, and that helped me create a more natural look. I found it helpful for filling sparse areas without needing to press hard. For me, the pencil worked best when I used short, gentle motions and then blended slightly for a softer finish.

What I Liked About It

  • I found the application smooth and simple.
  • My brows looked more defined but still natural.
  • I liked that it helped me fill gaps quickly.
  • The pencil felt convenient for everyday use.
  • I appreciated that the result looked polished without much effort.

Things I Kept in Mind

Even though I liked the product, I still paid attention to a few things. I made sure to choose the right shade because brow products can look very different depending on lighting and skin tone. I also remembered that a brow pencil works best when used lightly, since too much pressure can make the brows appear harsh. For me, the key was building the color gradually.

Who I Think It Works Best For

From my experience, this brow pencil is a good choice if you want:

  • A natural-looking brow product
  • Something easy for daily makeup
  • A pencil that fills sparse areas well
  • A simple tool for shaping brows quickly

My Final Buying Tip

If I were buying It Cosmetics Brow Pencil again, I would focus first on shade selection and then on how natural I want my brows to look. For me, the best brow pencil is one that makes my routine easier while still giving me a polished finish. This one felt like a practical choice because it helped me achieve defined brows without a lot of extra work.

Final Thoughts

I found the IT Cosmetics Brow Pencil to be a reliable, easy-to-use option for creating natural-looking brows with minimal effort. My favorite part is how smoothly it applies while still giving enough control for precise definition. If you want a brow pencil that feels beginner-friendly but still delivers polished results, this is a solid choice.

Author Profile

Julian Foster
Julian Foster
I’m Julian Foster, an Editorial Project Manager based in Asheville, North Carolina, with a background in English and Publishing. Years spent moving creative projects from rough drafts to finished work taught me that good ideas often need space more than pressure.

Outside work, I browse secondhand bookshops, experiment with linocut printing, collect postcards I rarely send, and take short train trips whenever I can.

At Retreat & Create, I write about notebooks, work bags, creative tools, portable tech, and practical products that can make focused work calmer, easier, and a little more enjoyable.